ALL Accor Loyalty Program Overview


Here’s a comprehensive overview of the ALL – Accor Live Limitless loyalty program, detailing its features, benefits, and how members can maximize their experience:

Overview:

ALL – Accor Live Limitless (formerly Le Club AccorHotels) is Accor’s global lifestyle loyalty program, designed to reward members for their stays, dining, and lifestyle experiences across Accor’s vast network of hotel brands and partners.

Membership Levels:

  • Classic: The entry-level. Free to join.
    • Benefits: Earn Reward and Status Points on eligible spends.
  • Silver: Achieved with 10 nights or 2,000 Status Points.
    • Benefits: Late check-out (subject to availability), welcome drink.
  • Gold: Requires 30 nights or 7,000 Status Points.
    • Benefits: Includes Silver benefits plus room upgrades (excluding suites), early check-in or late check-out, welcome amenity.
  • Platinum: Attained with 60 nights or 14,000 Status Points.
    • Benefits: All Gold benefits plus complimentary breakfast in Asia-Pacific, Suite Night Upgrades, executive lounge access, enhanced room upgrades.
  • Diamond: The highest tier, achieved with 26,000 Status Points.
    • Benefits: All Platinum benefits, personal welcome, wider selection of upgrades, ability to gift Gold status to someone.

Earning Points:

  • Reward Points:
    • Earned on:
      • Hotel stays (the ratio varies by brand and room rate)
      • Dining at participating Accor hotel restaurants (by showing your membership)
      • Shopping with partner retailers
      • Engaging with program partners like airlines or car rentals
  • Status Points:
    • Earned similarly to Reward Points but used to determine your membership status. The rate is generally 1 Status Point per €10 spent.

Redemption Options:

  • Hotel Stays: Points can be used to offset the cost of a stay or for a free night through the Reward points system.
  • Experiences: Redeem points for unique experiences like concerts, dining, or sports events.
  • Partners: Transfer points to airline miles or use them with partners for shopping or other services.
  • Products: Redeem through the ALL online store for various products.

Additional Benefits:

  • Discounts: Members often get access to exclusive rates or discounts on bookings.
  • Airline Partnerships: Over 30 airlines where you can convert ALL points to miles, though conversion rates vary.
  • Lifestyle Rewards: Points for dining, spa services, or even special event access.
  • No Blackout Dates: For reward nights, though subject to availability.

Accor Plus Integration:

  • Accor Plus: A premium subscription that complements ALL with additional benefits like dining discounts, a complimentary night, and automatic Silver status in ALL.

Mobile App:

  • The ALL app enhances member experience by allowing point tracking, booking management, and access to exclusive offers.

Special Promotions:

  • Accor often runs promotions where members can earn bonus points, double points, or other incentives for specific actions like booking through certain platforms or during promotional periods.

Considerations:

  • Expiry: Reward Points expire after 365 days of inactivity.
  • Program Changes: Benefits, earning rates, or redemption values can change, so it’s wise to stay updated via the ALL website or app.
  • Global Reach: With properties worldwide, the program’s value is in its international scope, though members should check for participating hotels in less-traveled destinations.

Maximizing Your Membership:

  • Consistent Stays: Regularly staying at Accor properties to climb status tiers.
  • Point Maximization: Use special offers, leverage partner spend, and ensure you’re earning points on all eligible transactions.
  • Redemption Strategy: Plan redemptions for higher value, especially for travel or unique experiences.

The ALL program is designed for travelers who appreciate a blend of hotel stays, dining, and lifestyle perks, offering a broad range of redemption and earning opportunities.

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