Here’s an overview of the Taj Hotels Loyalty Program, which includes several programs under the umbrella of Taj InnerCircle and NeuPass:
Overview:
Taj Hotels, part of the Indian Hotels Company Limited (IHCL), offers loyalty programs designed to reward guests for their stays, dining, and other experiences across their portfolio of luxury hotels, resorts, and palaces. The primary loyalty programs are:
- Taj InnerCircle: A traditional loyalty program focused on rewarding stays and spends at Taj, Vivanta, and SeleQtions hotels.
- NeuPass: An evolution of the loyalty system integrated with the broader Tata Neu ecosystem, offering a more comprehensive rewards program.
Taj InnerCircle:
Membership Tiers:
- Copper: The entry level, where members start.
- Benefits: Earn 1 Taj InnerCircle (TIC) point for every ₹100 spent across participating hotels and services.
- Silver: Achieved on spending ₹1 lakh or 10 eligible room nights in a year.
- Benefits: Earn 4 TIC points per ₹100 spent, room upgrades, and discounts on food & beverage.
- Gold: Requires ₹4 lakh in spends or 40 eligible room nights annually.
- Benefits: Earn 5 TIC points per ₹100 spent, priority check-in, room upgrades, early check-in/late check-out, and more dining discounts.
- Platinum: Attained with ₹8 lakh in spends or 80 eligible room nights per year.
- Benefits: Earn 8 TIC points per ₹100 spent, unlimited upgrades, no points expiry for active members, in-room check-in, and exclusive event invitations.
Earning Points:
- Points are earned on room bookings, dining, spa, and other services at Taj hotels. The rate varies by tier.
Redemption Options:
- Points can be redeemed for room nights, dining, spa services, or converted into airline miles or vouchers.
Additional Benefits:
- No blackout dates for room redemptions.
- Complimentary access to select lounges and clubs.
- Special offers and promotions for members.
NeuPass:
Overview:
NeuPass is a broader loyalty program that integrates with the Tata Neu app, allowing members to earn NeuCoins across various Tata brands, including hospitality through Taj, Vivanta, and SeleQtions hotels.
Membership Tiers:
- Copper: Earn 3 NeuCoins per ₹100 spent.
- Silver: With ₹1 lakh spends or 10 nights, earn 5 NeuCoins per ₹100.
- Gold: On ₹4 lakh spends or 40 nights, earn 7 NeuCoins per ₹100.
- Platinum: Requires ₹8 lakh spends or 80 nights, earning 8 NeuCoins per ₹100.
Earning NeuCoins:
- NeuCoins are earned on all spends within the Tata ecosystem, including hotel stays, dining, shopping, and more.
Redemption:
- NeuCoins can be redeemed for hotel stays, dining, spa, or other experiences across Tata brands.
- They can also be used for exclusive offers or converted to partner rewards.
Additional Perks:
- Access to special deals and packages only available to NeuPass members.
- Integrated benefits across Tata Neu’s various services, enhancing the value of each coin earned.
Considerations:
- Integration: NeuPass members benefit from the broader Tata ecosystem, potentially offering more value for those engaged with multiple Tata services.
- Point Values: 1 TIC Point or 1 NeuCoin is typically worth ₹1 when redeemed for IHCL services.
- Program Changes: Benefits, earning rates, or redemption options might evolve, so staying informed is crucial.
Maximizing Your Membership:
- Regular Stays: The more you stay or spend, the higher your tier, unlocking more benefits.
- Cross-Platform Engagement: With NeuPass, engaging with other Tata services can increase your NeuCoin earnings.
- Strategic Redemptions: Use points or coins during peak times or for luxury experiences to get the most value.
Both Taj InnerCircle and NeuPass cater to different aspects of loyalty, with InnerCircle focusing on hotel-centric rewards and NeuPass offering a more integrated experience across a broader brand ecosystem.