Here’s an overview of the Club ITC loyalty program by ITC Hotels, which is designed to reward frequent guests with a range of benefits across ITC’s various hotel brands:
Overview:
Club ITC is one of India’s leading hotel loyalty programs, known for its simplicity, flexibility, and the value it provides to members. It rewards guests for their stays, dining, and other spends at ITC hotels, offering a way to earn and redeem Green Points for various benefits.
Membership Tiers:
- Member: The base level, automatically given upon joining.
- Benefits: Earn Green Points on eligible spends, access to special rates, and basic member benefits.
- Silver: Achieved with 6 nights or ₹60,000 spend in a calendar year.
- Benefits: Includes Member benefits plus:
- 25% bonus on Green Points earned.
- Complimentary room upgrades (when available).
- Early check-in/late check-out (subject to availability).
- Benefits: Includes Member benefits plus:
- Gold: Requires 16 nights or ₹160,000 spend annually.
- Benefits: Adds to Silver with:
- 50% bonus on Green Points.
- Enhanced room upgrades (including suites when available).
- Complimentary breakfast for two.
- Special dining offers.
- Benefits: Adds to Silver with:
- Platinum: Attained with 30 nights or ₹300,000 spend per year.
- Benefits: Encompasses Gold with:
- 75% bonus on Green Points.
- Guaranteed room availability (up to 48 hours before arrival).
- Exclusive Platinum benefits like personalized services, and additional room and dining discounts.
- Benefits: Encompasses Gold with:
Earning Green Points:
- Stays: Earn Green Points based on the amount spent on room rates, with the rate varying by tier. Typically, you earn 2% to 5% of your spend back in Green Points.
- Dining: Points are earned on F&B spends at participating ITC hotels, both as a resident and non-resident guest.
- Other Services: Earn points on spa services, laundry, and other hotel amenities.
- App Transactions: Special points for orders made through the ITC Hotels app.
Redemption Options:
- Reward Nights: Redeem Green Points for free nights at any participating ITC hotel.
- Dining: Use points for dining, including discounts on food and beverages.
- Spa and Wellness: Redeem for spa treatments or wellness services.
- Gift Vouchers: Green Points can be used to purchase gift vouchers for various services or products.
- Partner Programs: Points can be converted to air miles with certain airlines or used with other partners.
Additional Perks:
- Contactless Redemption: Use Green Points seamlessly through the app or at check-out.
- Special Offers: Exclusive member-only offers on room rates, dining, and more.
- Wi-Fi: Complimentary Wi-Fi for Club ITC members at participating hotels.
- Vouchers on Milestones: Receive e-vouchers or additional points for reaching certain spending or stay milestones.
Considerations:
- Flexibility: Points can be redeemed for a variety of services, not just hotel stays, adding to the program’s appeal.
- Program Changes: Terms, earning rates, or redemption values might change, so it’s good to stay updated via the official Club ITC website or app.
- Participating Hotels: Not all ITC properties might participate in all aspects of the program, so check for specifics.
Maximizing Your Membership:
- Stay and Spend: Regular stays and spending at ITC hotels will help you move up tiers, unlocking more benefits.
- Use the App: Leverage the ITC Hotels app for additional points or offers.
- Plan Redemptions: Use points for high-value redemptions like reward nights during peak times or for luxury experiences.
Club ITC offers a compelling rewards program for those who frequently use ITC hotels or their services, providing a blend of tangible benefits and points-based rewards that cater to both leisure and business travelers in India.